WE GOT THIS Campaign
Launched in mid January, 2018, the new WE GOT THIS campaign is a multi-faceted approach to connecting with the community. From colds to cancer; sprains to scoliosis; and from fevers to fractures - WE GOT THIS. I wanted to convey that from the small health issues to the large ones, be assured that the doctors and nurses at CHLA have the expertise to care for your child.
As part of the CHLA strategic plan, we are focusing marketing efforts on 5 service lines - Cancer, Orthopaedics, Neurology, Neonatology and Cardiology. A version of the TV commercial, digital ads as well as print have been developed for each.
The budget was optimized for a 5 month TV buy (through end of fiscal '18), print ads, digital marketing, sponsorship assets with the LA Kings and LA Galaxy, and mall installations all targeted to our core demographic. Results are pending at the time of this sites publishing but we are optimistic the creative is going to resonate with consumers and increase call volume and top of mind awareness stats in various core service lines.