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MuleSoft® is a Salesforce company that provides API based data integration for a vast array of companies. The direction given for this assignment was to concept a branded campaign that builds brand awareness of MuleSoft® and communicates what they do. Share some executions of what that idea would look like in digital mediums (Web, advertising) and at events. I developed 2 concepts - one that focused on key terms that resonate with IT decision makers and one that used the success stories of their clients to promote their role in those successes.
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