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Grand Rounds was and is a leader in healthcare but its brand had not innovated at the same rate as the rest of the company. The old brand was wildly inconsistent, outdated, didn't tell a story and the name was too much of an inside medical term. It was time to reimagine the brand and how to develop an emotional connection with members/patients. Every single touchpoint across the company - member marketing, product marketing, GTM, product, HR, internal communications, websites, direct mail, target outreach, email campaigns, pipeline building and demand generation campaigns all were rebranded under this initiative. Go to www.grandrounds.com to see the full site.
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