Live L.A., Give L.A. Campaign
The Live L.A., Give L.A. campaign was conceived in an effort to inspire and educate the greater LA area to give local. CHLA and other children's hospitals across the country have donations from their communities siphoned by a nationally recognized children's research hospital located in Memphis, TN that is a marketing juggernaut.
The campaign started in 2014 and continues today with the creative strategy evolving as each year passed. We told the stories of some of our patients and added a mix of celebrity support. Drew Barrymore, Heidi Klum, Jimmy Kimmel and Jennifer Lopez are just a few of the celebrities we worked with to help deliver our message. Tactics have included, TV, radio, digital ads, print ads, direct mail, DRTV, mall engagements, billboards and sponsorship events. Almost $10M has been raised over the course of the campaign.
AWARDS: PRSA Prism Award, HPRMA Award, MarCom Award